Bell Media obtained What Would Sal Do? in 2016. This is the first official announcement for What Would Sal Do?, as it follows the announcement of a Letterkenny St. Patrick’s Day special on January 19, 2017. New Metric Media, in partnership with DHX Media, produces both WWSD? and Letterkenny.
While Gloryosky thinks the end is near for Super Channel – the service has rarely made profits large enough to dramatically reduce what is currently $115.7 million in liabilities/debt – Super Channel has a better-than-average track record with Canadian series. At the very least, CraveTV needs Canadian content beyond Letterkenny. Placing What Would Sal Do? on CraveTV is a no-brainer. Gloryosky would like to see more movement on the Super Channel disclaimer front.
The timing of the cancellation is awkward – This Life has a Best Dramatic Series nomination at the 2017 Canadian Screen Awards – yet said awkward timing is par for the course in Canadian television (see: Sunnyside, 2016). With X Company ending after its third season, and likely more culls on the way (The Romeo Section better watch its back), CBC has at least two spots open in the 2017-18 season for dramas. It will be interesting to see what CBC has in store post-cull.
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