Michael: Every Day is a continuation of 2011’s Michael: Tuesdays and Thursdays. Gloryosky is confused as to why an episode trailer is posted as an unlisted ad, as there are fans of Don McKellar, Matt Watts and Bob Martin’s work. Michael has the rare distinction of returning to series television more than five years after its first season. There are selling points to Michael: Every Day.
Usually, CBC – either through its main YouTube channel or CBC Comedy – is good about promoting its shows. There are videos for X Company, Workin’ Moms and Schitt’s Creek. Pure similarly doesn’t have an official listed trailer on YouTube. Michael: Every Day and Pure both have dedicated sections on cbc.ca, and social media presences.
While Gloryosky is currently guilty of overall bad promotion (as I’ll personally be the first to admit), it’s usually due to frustration over promotional strategies like this. Maybe there are YouTube-related clearance issues with Michael: Every Day and Pure. It comes across as strange to Gloryosky to split the difference on online show promotion like this. At least Michael: Every Day releases full episodes the day of the episode’s debut. Gloryosky can’t complain that much about CBC’s intentions, especially given the five-plus-year wait between Michael seasons.
- Online Promotion | CBC Gem, Netflix January 2019 premieres - December 14, 2018
- Trailers | “The Macra Terror”, Doctor Who season sets - December 8, 2018
- Trailers | Letterkenny Season 6, Travelers Season 3 - December 5, 2018