In Short‘s chief weakness reveals itself within the first viewing. In Short mostly shows clips from the shorts themselves, rather than the full shorts. In effect, this is a long-form advertisement for Bravo!FACT.
Bruce McDonald’s Envy (2011) begins In Short‘s second episode, “Envy/Kindness.” Much of his short is random footage of birds flying around, but at least McDonald makes good use of the two-minute format. This shouldn’t be surprising, as McDonald has been a stalwart Canadian director for decades.
Isaac Cravit’s Living History (2010) is fun. Matthew Rankin and Alek Rzeszowski’s Où est Maurice? (2006) is endearingly stupid. Most of the Bravo!FACT shorts tend to blur into either dull or “edgy” earnestness, so those three titles stood out the most for me.
If the objective of In Short is to draw online attention to films made through Bravo!FACT, here’s its relatively new YouTube account. I don’t expect Bell Media to promote In Short half as much as The Borgias, but I wonder how well Bravo!FACT’s shorts are promoted. As of this writing, most of the YouTube videos have views in the tens. It’s almost like the videos are orphaned children, though Bravo!FACT’s YouTube only launched a few weeks ago.
At least In Short‘s online brother, Planet Sin, is robust. Planet Sin would make more sense coming from VisionTV, but I’m not going to question a formula that works.
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