News: 18 to Life to air on The CW starting August 3, 2010

Let’s keep this short and sweet.  Michael Seater/Stacey Farber sitcom 18 to Life will air on American networklet The CW.  A two-episode block will air from 9:00-10:00 PM ET/PT every Tuesday for six weeks, starting August 3, 2010.

18 to Life was originally set for both ABC and CBC.  ABC bowed out after the pilot, leaving CBC to go it alone.  An average of 553,000 viewers watched 18 to Life in first run on CBC earlier this year.

I’m a bit surprised The CW will air 18 to Life, even if it is filler for a relatively minor program service.  18 to Life hasn’t drawn great ratings for CBC Television.  Then again, The CW’s normal summer ratings suck, and The CW needs a low-cost summer strategy beyond reruns of The Vampire Diaries and Gossip Girl.

I like how American sites and magazines note how four Canadian shows will grace American network prime-time schedules this summer.  It’s cheaper for an American network to buy a Canadian program than to launch an American one.  American cable’s learned to live with this reality for years, and it still puts out series like White Collar and True Blood.  What’s the big deal?

Cameron Archer

Owner/Writer at Gloryosky
Cameron Archer runs this site, and is a freelance arts writer. He has contributed to Canadian Screenwriter since 2011. He is a CMG Freelance member.
Cameron Archer