Online Promotion | Dark Matter at San Diego Comic-Con, Kim’s Convenience

In lieu of a non-geoblocked and/or official Canadian-market trailer for Dark Matter 2.6 (“We Should Have Seen This Coming”), Gloryosky posts SPACE’s InnerSpace segment of Dark Matter at the San Diego Comic-Con. It’s a standard news piece, though Dark Matter clearly has a solid fan base at this point. Alex Mallari Jr. (Four) hypes the audience in this segment.

In the more nebulous world of television ratings figures, Dark Matter’s performance is another kettle of clones – hovering over/under a 0.2 rating and 700,000 viewers on Syfy. To be fair, it’s Syfy in 2016, where Dark Matter’s performance still places the show in a good position for renewal. Given Dark Matter and Killjoys’ performance in Canada, third seasons of both shows are at least plausible.

The synopsis for Dark Matter 2.6, as per Bell Media:
“Strapped for cash, the crew of the Raza follow Nyx’s lead on an op, only to find out their target is a personal one.” Dark Matter airs Fridays at 10:00 PM ET on Syfy and SPACE.

CBC posted a fifteen-second trailer for Kim’s Convenience, the television adaptation of Ins Choi’s 2011 play for the Soulpepper Theater Company, on August 5, 2016. While there’s not much to say about a short trailer that doesn’t give a set release date beyond “fall 2016”, it’s nice to see a Toronto-based series explicitly show a TTC streetcar in a promo. Gloryosky is at least intrigued by the short trailer, as CBC Television continues to overhaul its approach to scripted content.